Different industries. Same creative edge.

Different industries.
Same creative edge.

From craft beer and specialty foods to haircare and nonprofits, I’ve led creative across industries, bringing strategy, polish, and a fresh perspective to every brand I touch.

Bushwick Kitchen

Packaging for new launches and gift sets redesigned to turn a great product into a great gift.

Soapbox

Launched Soapbox’s first hair fragrance line end to end, and set a new standard for the brand.

Devils Backbone

48 original beer cans in 12 months, designed for a pandemic subscription pilot that introduced Devils Backbone to a new generation of drinkers.

NRPA

Redesigned NRPA’s marketing materials to keep the professional polish while giving members something they wanted to pick up and read.

Here for the Girls

From props to photoshoots to the final printed pages, I brought Here for the Girls’ calendar and guide to life, celebrating the strength of the women they serve.

Health Journal

A full magazine rebrand that made health news bold, playful, and impossible to skip, in print and online.