Packaging for new launches and gift sets redesigned to turn a great product into a great gift.
Packaging Design
Illustration
Innovation
The Brief
Bushwick Kitchen was launching new products, including a BBQ sauce line, and wanted to refresh its gift sets for the holidays.
Problem
Bushwick Kitchen’s products are artisanal and full of personality, but the packaging wasn’t telling that story. The gift sets felt too minimal to be giftable, and new products needed to feel even more elevated.
Design Intent
Bring Bushwick Kitchen’s playful philosophy to the surface. With names like Weak Knees and Bees Knees, the brand already had a sense of humor, so I leaned in with mixed typography and original illustrations that turn each gift set into a story. For the new BBQ line, I balanced that personality with a more refined look, using rich colors and gold accents to elevate the line.
Outcome
New product packaging that fit seamlessly into the brand family, and redesigned gift sets that turned a great product into a great gift.
